Values & History
Four decades of growth, partnership and contribution to the United Arab Emirates.
Our Vision
To be a trusted and sustainable leader, delivering value today and in the future for all stakeholders, while supporting the social and economic growth of the UAE.
Our Mission
Enhancing the lives and experiences of our stakeholders by solving their problems through economical and innovative solutions.
Our Values
Our Philosophy
At Ali & Sons, we are animated by a desire to make the UAE - and the world - a better place by continually delighting our customers, creating a rewarding and fulfilling place to work, and giving back to our community wherever we can.
Our most important strength is our people. We owe our success to our talented, hardworking, and dedicated employees, and looking out for our team members and leaders is one of our enduring core values.
About Us
Our innovative and forward-thinking projects have complemented the evolution of the UAE economy. As an Emirati conglomerate, we work across a diverse range of sectors, from automotive to construction, providing innovative products and services built with advanced resources and technology.
We have partnered with some of the world's biggest and most respected brands, including Porsche, Audi, Volkswagen, Skoda, MG and XPENG. Along the way, we have founded several of our own brands, including Amwaj Jewellery, Ali & Sons Real Estate, and Eurostar Rent-A-Car.
Our Future Plans
For Ali & Sons, the future is an incredibly exciting place. Before the next milestone, we plan to drive a four-fold increase in the group's bottom line and continue evolving across Automotive, Energy & Industrial, Real Estate, Retail and Investment.
From 1979 to today
The vision becomes the model
Ali & Sons Holding established in Abu Dhabi as a trusted oil & gas service provider.
The big three
Sole authorised agent for Audi, Volkswagen and Porsche in Abu Dhabi.
New industries
Ali & Sons Contracting (ASC) is established and integrated into the group.
Lifestyle & mobility
Launch of Amwaj Jewellery and Eurostar Car Rental.
Real estate growth
Ali & Sons Real Estate Co. LLC established to manage the portfolio.
Audi & VW after-sales
Largest after-sales service centre of its kind opens in the Middle East.
New openings
Business Centre in Umm Al Nar and Marine Engineering Factory launched.
Leading a major market
Sole dealership rights to distribute Skoda in the UAE.
Porsche service centre
One of the largest Porsche service centres in the region opens.
Skoda showroom
The first and largest Skoda showroom in the region opens.
Iconic creations
J-One Tower wins Best Design Award at the Arabian Business Real Estate Awards.
Big strides overseas
Amwaj Jewellery debuts in the United States and the United Kingdom.
Building on excellence
MG Motor franchise added; acquisition of Emarat Aloula Group.
Sustainable mobility
Strategic partnership with XPENG Motors brings smart EVs to the UAE.
Our success is tied to the development of our country
The world we live in is constantly changing. The industries and technologies around us are evolving at breakneck speed, giving companies new demands to meet, challenges to overcome, and ever-higher expectations to meet and exceed. At Ali & Sons, we see this as an opportunity.
We strive to build on our existing legacy of excellence, innovation, and success - driving businesses forward, delivering the highest quality of products and services to our customers and ensuring our valued employees are always well cared for.
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