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عن علي وأولاده

Values & History

Four decades of growth, partnership and contribution to the United Arab Emirates.

Our Vision

To be a trusted and sustainable leader, delivering value today and in the future for all stakeholders, while supporting the social and economic growth of the UAE.

Our Mission

Enhancing the lives and experiences of our stakeholders by solving their problems through economical and innovative solutions.

Our Values

Integrity & Respect - Creating a culture that fosters a trustworthy, ethical, and inclusive work environment.
Customer Focus - A customer-centric organization where every department, employee, and strategy aligns with enhancing the overall customer experience.
Empowerment & Accountability - Cultivating leadership and organizational values that drive performance, innovation, and ownership.
Innovation - Encouraging creativity and experimentation across all levels of the organisation.
CSR & Sustainability - Balancing profit with purpose, ensuring long-term value for stakeholders, the planet, and future generations.

Our Philosophy

At Ali & Sons, we are animated by a desire to make the UAE - and the world - a better place by continually delighting our customers, creating a rewarding and fulfilling place to work, and giving back to our community wherever we can.

Our most important strength is our people. We owe our success to our talented, hardworking, and dedicated employees, and looking out for our team members and leaders is one of our enduring core values.

نبذة عنّا

Our innovative and forward-thinking projects have complemented the evolution of the UAE economy. As an Emirati conglomerate, we work across a diverse range of sectors, from automotive to construction, providing innovative products and services built with advanced resources and technology.

We have partnered with some of the world's biggest and most respected brands, including Porsche, Audi, Volkswagen, Skoda, MG and XPENG. Along the way, we have founded several of our own brands, including Amwaj Jewellery, Ali & Sons Real Estate, and Eurostar Rent-A-Car.

Our Future Plans

For Ali & Sons, the future is an incredibly exciting place. Before the next milestone, we plan to drive a four-fold increase in the group's bottom line and continue evolving across Automotive, Energy & Industrial, Real Estate, Retail and Investment.

تاريخنا

من عام 1979 حتى اليوم

1979

الرؤية تصبح نموذجاً

Ali & Sons Holding established in Abu Dhabi as a trusted oil & gas service provider.

1987

العلامات الكبرى الثلاث

Sole authorised agent for Audi, Volkswagen and Porsche in Abu Dhabi.

1989

صناعات جديدة

Ali & Sons Contracting (ASC) is established and integrated into the group.

1999

Lifestyle & mobility

Launch of Amwaj Jewellery and Eurostar Car Rental.

2006

نموّ العقارات

Ali & Sons Real Estate Co. LLC established to manage the portfolio.

2007

Audi & VW after-sales

Largest after-sales service centre of its kind opens in the Middle East.

2009

New openings

Business Centre in Umm Al Nar and Marine Engineering Factory launched.

2010

Leading a major market

Sole dealership rights to distribute Skoda in the UAE.

2011

Porsche service centre

One of the largest Porsche service centres in the region opens.

2014

Skoda showroom

The first and largest Skoda showroom in the region opens.

2017

Iconic creations

J-One Tower wins Best Design Award at the Arabian Business Real Estate Awards.

2018

Big strides overseas

Amwaj Jewellery debuts in the United States and the United Kingdom.

2020

Building on excellence

MG Motor franchise added; acquisition of Emarat Aloula Group.

2024

تنقل مستدام

Strategic partnership with XPENG Motors brings smart EVs to the UAE.

Founder portrait
سعادة علي بن خلفان المطوع الظاهري
Founder & Chairman
رسالة من المؤسس / رئيس مجلس الإدارة

Our success is tied to the development of our country

The world we live in is constantly changing. The industries and technologies around us are evolving at breakneck speed, giving companies new demands to meet, challenges to overcome, and ever-higher expectations to meet and exceed. At Ali & Sons, we see this as an opportunity.

We strive to build on our existing legacy of excellence, innovation, and success - driving businesses forward, delivering the highest quality of products and services to our customers and ensuring our valued employees are always well cared for.

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